WHAT DOES IT MEAN
TO BE PROUD OF BEEF?
When you choose to eat both plant and animal foods, and you do it proudly, because you are an informed consumer, then you are Proud of Beef.
BEEF FROM EUROPE
When you choose to eat both plant and animal foods, and you do it proudly, because you are an informed consumer, then you are Proud of Beef.
When you know that European Beef is one of the best in the world, and that in addition to being a pleasure for its taste and quality, it provides you with vitamins, minerals and proteins, essential for a varied and balanced diet, such as our Mediterranean Diet, you are Proud of Beef.
When in addition to all this, you consume it because this way you contribute to sustainable development, you enhance the rural environment and you do your bit to fight against depopulation …, you are Proud of Beef.
For you, we proudly launch this campaign, which values the Beef from Europe, our livestock and industrial sector, and also consumers like you, who openly declare themselves meat lovers, in the face of false myths and trends.
BE PROUD OF EU BEEF!
THE PRIDE
OF EATING
BEEF
The new ways of eating
In some occasions, the new ways of eating dispense with the consumption of Beef without criteria or scientific basis, and of course, without taking into account all the benefits that it provides us, and all the possibilities that it offers us within these new trends.
Opinion is positive
On the other hand, in general, the opinion about Beef is positive, but there is a high level of unawareness in aspects such as traceability, maturation and types of cut, nutritional value, or its environmental impact.
Provacuno in Europe
For all these reasons, PROVACUNO and the European Union launch this three-year promotional program, with the aim of informing all consumers, like you, about the characteristics and the benefits of Beef.
Yes, I like Beef
Because in this situation, there are still many of us who say with pride: Yes, I like Beef.
And between all of us, we are going to return this product so ours, so rich in proteins, minerals and vitamins, as well as in flavor, to its rightful place.
DISCOVER THE “TO BE PROUD OF BEEF” CAMPAIGN
