BEEFATARIANS DATES

CALENDAR OF ACTIVITIES

BEEFATARIAN DATES

Here you can discover the calendar of activities of the Become a Beefatarian Campaign so you don’t miss a thing: Launch event, actions in cinemas, on television, press appearances … Because a real Beefatarian is always up to date with the Beef news.

THE BEGINNING OF SOMETHING AUTHENTIC

Our campaign is already on the “grill” and ready to turn all beef lovers into Beefatarans And how could it be otherwise… it starts with a great campaign on digital TV!

The campaign on digital television starts on 23 September at Mediaset and Atresplayer. During 4 weeks, the 30 and 20 second versions of the spot will be broadcasted, reaching 1.5 million views.

BEEFATARIANS ON TV

Many of the well-known faces on TV have already Become a Beefatarian because they know the benefits of consuming Beef and are also proud of it. Know who they are!

On September 25th, the campaign of internal moments in programs of maximum audience of Telecinco, Antena 3 and Cuatro begins.

Through them, we will launch different campaign messages adapted to the theme of each program. We will be present in a total of 10 different programs, such as Sálvame Naranja, El Programa de Ana Rosa, Espejo Público, Ahora Caigo or First Dates, among others, and a total of 19 internal moments will be broadcast.

25th SEPTEMBER

El Programa de AR en T5

Sálvame Naranja en T5

El Tiempo Noche en A3

Deportes 2 en Cuatro

27th SEPTEMBER

Viva la Vida en T5

28th SEPTEMBER

Sálvame Naranja en T5

29th SEPTEMBER

First Date en Cuatro

30thSEPTEMBER

El Programa de AR en T5

1st OCTOBER

Ya es Mediodía en T5

4th OCTOBER

Viva la Vida en T5

5th OCTOBER

Sálvame Naranja en T5

6th OCTOBER

 Espejo Público en A3

7th OCTOBER

El programa de AR en T5

8th OCTOBER

 Ya es Mediodía en T5

9th OCTOBER

El Tiempo Noche en Cuatro

13th OCTOBER

Sálvame Naranja en T5

14th OCTOBER

Ahora Caigo en A3

15th OCTOBER

Ya es Mediodía en T5

18th OCTOBER

Viva la Vida en T5

BEEFATARIANS ON THE COVER

Beefatarians are always on the front line of information. Discover the magazines and the press that cover our informative news trend.

We will have a total of 12 insertions in different publications of the gastronomic world, reaching more than 500,000 impacts.

BEEFATARIANS ON THE BIG SCREEN

A Beefatarian knows how to appreciate the seventh art as much as the taste and quality of Beef. That is why our campaign will be present in cinemas all over Spain.

During 2 weeks, between November 20th and December 3rd, the 20 seconds version of the spot will be broadcasted in cinemas all over Spain, reaching more than 1 million spectators.

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