BEEFATARIANS DATES
CALENDAR OF ACTIVITIES
BEEFATARIAN DATES
Here you can discover the calendar of activities of the Become a Beefatarian Campaign so you don’t miss a thing: Launch event, actions in cinemas, on television, press appearances … Because a real Beefatarian is always up to date with the Beef news.
THE BEGINNING OF SOMETHING AUTHENTIC
Our campaign is already on the “grill” and ready to turn all beef lovers into Beefatarans And how could it be otherwise… it starts with a great campaign on digital TV!
The campaign on digital television starts on 23 September at Mediaset and Atresplayer. During 4 weeks, the 30 and 20 second versions of the spot will be broadcasted, reaching 1.5 million views.
BEEFATARIANS ON TV
Many of the well-known faces on TV have already Become a Beefatarian because they know the benefits of consuming Beef and are also proud of it. Know who they are!
On September 25th, the campaign of internal moments in programs of maximum audience of Telecinco, Antena 3 and Cuatro begins.
Through them, we will launch different campaign messages adapted to the theme of each program. We will be present in a total of 10 different programs, such as Sálvame Naranja, El Programa de Ana Rosa, Espejo Público, Ahora Caigo or First Dates, among others, and a total of 19 internal moments will be broadcast.
25th SEPTEMBER
El Programa de AR en T5
Sálvame Naranja en T5
El Tiempo Noche en A3
Deportes 2 en Cuatro
27th SEPTEMBER
Viva la Vida en T5
28th SEPTEMBER
Sálvame Naranja en T5
29th SEPTEMBER
First Date en Cuatro
30thSEPTEMBER
El Programa de AR en T5
1st OCTOBER
Ya es Mediodía en T5
4th OCTOBER
Viva la Vida en T5
5th OCTOBER
Sálvame Naranja en T5
6th OCTOBER
Espejo Público en A3
7th OCTOBER
El programa de AR en T5
8th OCTOBER
Ya es Mediodía en T5
9th OCTOBER
El Tiempo Noche en Cuatro
13th OCTOBER
Sálvame Naranja en T5
14th OCTOBER
Ahora Caigo en A3
15th OCTOBER
Ya es Mediodía en T5
18th OCTOBER
Viva la Vida en T5
BEEFATARIANS ON THE COVER
Beefatarians are always on the front line of information. Discover the magazines and the press that cover our informative news trend.
We will have a total of 12 insertions in different publications of the gastronomic world, reaching more than 500,000 impacts.
BEEFATARIANS ON THE BIG SCREEN
A Beefatarian knows how to appreciate the seventh art as much as the taste and quality of Beef. That is why our campaign will be present in cinemas all over Spain.
During 2 weeks, between November 20th and December 3rd, the 20 seconds version of the spot will be broadcasted in cinemas all over Spain, reaching more than 1 million spectators.